I am Joseph Daou. I am a Lebanese DJ and music producer based in Dubai, and I play as DJOW.

The name came before the brand. Take DJOW, take oversize, put them together and you get OWVRSZ. The music and the fit are the same word. That was the whole idea.

It started on stage. I play open format, moving between Khaleeji, Oriental, Afro House and house, and I could not find anything worth wearing up there. Oversized meant thin. Heavy meant shapeless. Everything either clung in the heat or hung like a sack.

So we made our own. 300 GSM, 100% cotton. Heavy enough to hold its shape, cut oversized on purpose rather than by accident. The kind of piece that reads sharp in a dark room and still works the next morning.

Every drop comes from the same place the sets do. The Arabic calligraphy on the tees is not decoration. It is where I am from, worn the way I would wear it.

I built OWVRSZ for the people in the room. Now it ships worldwide.